Sales & Marketing…Perfect Opportunities For The Independent Broker!
Who says that there are no opportunities in the market today?
I would venture to wage a bet that at this very moment there are more opportunities in the market for the movers of product than at anytime in the past 10 years! However, the problem is that due to mounting governmental pressures and liabilities none of the dealers and manufactures can afford to have you on their payroll.
Therefore, in response to this changing market many retailers are welcoming hard working individuals to operate on an independent broker basis. If you have experience in the sales, marketing, or recruiting fields, but currently find yourself sitting on the sidelines, you need to ask yourself why. All you need to do is decide to go ply your trade!
Here is how it works…
Ever since the fall in the markets, manufacturers and retailers have been cutting back. In addition, everyone knows that the first thing to go is the sales team. Now you have the markets turning around, consumer spending is up and all of these outlets are sitting around with lean sales teams with no one to move their merchandise!
Here is where your opportunity presents itself…
Sales turn’s product into gold! That is what retailers are starving for right now! It is not that they do not want to put on sales reps and come out with guns blazing but the fact of the matter is that they cannot afford too. This is your leverage point in that you can step in and offer to move that product on a commission only basis and earn a pretty sizable piece of the pie, as much as 10% in some cases!
Citing the 80/20 rule, if retailers just started piling on sales representatives, instead of Independents, and paying sign on bonuses and weeks of base salaries before they have produced a dime then the end result is obvious. They will bury themselves in overhead and go belly up!
So what are they looking for? What do they need?
Right now, in our current setting, it just makes good business sense for companies to put on Independent Sales Reps and pay them a bigger chunk of the percentage then put on traditional employees and lock themselves into long-term commitments. It is a win-win situation where the employer gets his product moved before incurring expenses and the contractor gets paid! Just that simple!
Independent Contractor’s can make up for any loss of security by contracting with more than one retailer, in affect representing the industry instead of one provider. Since the Independent typically makes a much higher percentage of the profits it enables Contractors to afford to acquire their own insurance and benefits.
One of the most attractive markets at the moment for Independent Reps and Brokers is the burgeoning Business Equipment Sales Industry. Start building your new career today!
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